Content review
Identify what to retain, rewrite, combine or retire, with your approval.
Keep what matters.
Move everything forward.
A fresh website with a considered plan for the content, search visibility and connections you already rely on. We look beyond a new homepage to improve the experience as a whole.
Let's talk about your projectA rebuild starts by understanding what you already have.
An older website may contain years of useful content alongside layouts and functionality that no longer serve the business. Before replacing it, we review the pages, enquiry routes and integrations that need to carry over.
The redesign can then address the right problems: a confusing service structure, weak project presentation, difficult editing or a visual identity that no longer matches your work. Where URLs change, we prepare a redirect plan. Search performance can change after a rebuild, so migration needs attention rather than a promise that nothing will move.
A clearer user journey
Restructure navigation and page content around the services visitors are looking for.
A planned migration
Map important URLs, media and integrations before making the switch.
A better editing experience
Make recurring updates easier so the new site can stay current.
A clear way forward.
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Review the existing site
Understand its content, performance evidence and operational dependencies.
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Rework the experience
Agree the page structure and design, then build with actual content.
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Move with a plan
Test, back up, redirect where needed and verify the released site.
Related work.
A selection of past projects involving this kind of work.
Autotrilogy
Automotive
Website design · Responsive development
Ateb Consult
Construction consultancy
Website design · Content structure
A few useful
answers.
Do we have to rewrite everything?
No. Useful, accurate content can be retained and improved. We will recommend where a rewrite would make a meaningful difference.
How do you protect existing search visibility?
We map important URLs, plan redirects, preserve useful content and technical signals, and check the finished migration.
Can our old site stay online during the build?
Usually, yes. We work separately from the live website and agree the final release when the replacement is ready.